The Most Effective Ways To Advertise On Facebook

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The Most Effective Ways To Advertise On Facebook

Marketers usually call all of the different ways to advertise on Facebook Facebook advertising, which is a broad term. Adding other tactics and approaches can make your Facebook marketing strategy unique and fit your business.

Geo-targeting with Facebook Ads

Even though there are close to 3 billion active Facebook users, your target audience is much smaller. Depending on your niche, it may be hundreds or thousands rather than millions or billions. Geo-targeting lets you narrow your audience and show ads to the most inclined to buy.

If you have a storefront in Denver, Colorado, you shouldn’t waste money marketing to people in Wisconsin. Instead, it would help if you focused on people in the area. You could also market to certain people based on where they live. For example, if you want to market to startups and young businesses, you might want to set geo-targeting variables around Palo Alto, California, or Toronto, Canada.

When you set up your ad, you can choose how far you want it to reach. You could get very specific and focus on a small portion of a city, like a shopping area downtown, or you could make your borders bigger and include more than one city or county.

After setting your limits, you can narrow them by age and gender. If you have a store for women in their 20s and 30s, you could set up filters to reach only women in your city between the ages of 25 and 40. Setting up filters and geo-targeting can take a little time, but it will assist you in getting the most out of every advertising dollar.

Concentrate on retargeting

Taking a consumer through the whole buyer’s journey, from being aware of your brand to considering buying it to becoming a repeat customer, is a long and expensive process, especially if you have to start from scratch with every new ad campaign. You can move the buyer’s journey along with Facebook ads, so you don’t have to start from scratch.

If you put a Facebook Pixel on your webpage, landing pages, and category pages, you’ll learn useful information about your customers that you can use for marketing to them again. Here are several ways you could use Facebook ads to get back in touch with customers who have already conversed with your brand online: 

        Abandon cart advertisements: Use Facebook’s dynamic ads to automatically present your consumers with relevant products they may have viewed in your catalog or put into their digital shopping cart. Don’t just show them the things they were thinking about. Please help them finish by giving them a discount or free shipping coupon.

        Incomplete profile ads: Did people visit your site but leave before they finished their profile or started their free trial? These clients have already shown interest, so remind them or give them a deal to get them to come back.

        Reengagement ads: Have your customers liked your Facebook pages or conversed with your content before? If they’ve fallen off the bandwagon, gently ask them to come back and participate. You could show them one of your best content pieces or send them a post that will make them want to talk to you about it.

        Personalized ads: Find out what your clients like and dislike so you can give them material they care about. For instance, you could find that some of your customers often look at your hats but not at any of your other clothes. Instead of attempting to sell them everything in your store, serve them ads about hats that are relevant to them.

        Encourage repeat purchases: Did the client purchase a 30-serving vitamin last month? Instead of trying to sell them new products, please tell them to get more and stock up.

See also:

The 9 trends to consider for your Facebook page

Facebook Lies: How They Affect Your Relationships

Instead of pushing sales, focus on building relationships.

Is not always Facebook the best place to sell something. Sometimes, getting people to know your brand and like it is better before you try to sell them something. For example, you could use Facebook to share great content with your audience and get more leads. Then, you could use email marketing or SMS to send them a discount code or a special offer.

Remember that you need to get people to know and like your brand before you can make a sale. That implies you might spend money on Facebook ads that don’t give you a quick return on investment. You could not get your money back for weeks or months. The Rule of 7 says that a potential buyer needs to hear or see an advertising message at least seven times before buying.

People don’t always go on Facebook to locate and buy new things. Most people want to know what’s happening with their friends and family. Even so, their clicks and engagement are still valuable. You might have to wait until a different time or place to try to make the sale.

Use Videos Ads

Video content is indeed the ace of spades if the content is the king. Video content has always done the best on social channels, which is true for Facebook ads. The average involvement rate for Facebook posts is 0.18%, but the average engagement rate for video posts is 0.26%. And 62% say seeing a product in a Facebook video made them more interested.

But making high-quality videos isn’t easy and usually doesn’t come cheap. Find out how much you can spend on advertising and if you believe the return on investment will value it. Small businesses can get more out of video ads with evergreen content because they can use the videos repeatedly for months or even years.

Before you spend thousands of dollars, think about the videos you can make that will last a long time. Next, decide where you want your video ads to go. You can put them between regular videos on Facebook Live or the Facebook News Feed, or you can put them in the middle of a video stream.

Use Facebook Stories to advertise.

You can put your ads in more places than just the News Feed and the right-hand column. Facebook Stories could use some vertical ads. Facebook puts Stories at the top of their portable and browser apps, so it’s the first thing most users see when they open them. Some consumers never get any further.

They scroll through Stories to get information and close the app before checking their Feeds or notifications. Take advantage of this space and try out different places to put Stories. You may locate that your viewer spends more time in Stories than in the Feed. This will help you decide where to spend your money and what content to make.

You can set up ads on Facebook Stories to reach, promote, convert, drive traffic, get leads, watch videos, and install apps. You can also use Facebook’s targeting and audience-building tools to ensure you only invest in people who are likely to buy from you.

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